Intersport x adidas Ultimate Team Bus exterior

Intersport x adidas

Client: Intersport / adidas
Campaign: Ultimate Team Bus
Scope: Concept, campaign, photography, animation, producing, social

Every football fan has the same daydream: their own luxury team bus. So we built one, and put a season inside it.

For the new football season, Intersport Twinsport wanted a campaign that would grab national attention and move merchandise. The sweet spot is always the same: spark interest, drive sales.

We tapped into nostalgia. What fuels a football fan's dreams? Owning a luxurious team bus. As the concept took shape, we brought adidas in as a partner to amplify the reach, then pitched the whole thing to Intersport Twinsport and adidas together.

Green light. In just two weeks we designed the campaign and the bus itself, pulling in the right partners to make it real.

Ultimate Team Bus luxury interior

Over the following three weeks we produced the content around it, the bus, in-store events, on-field challenges and more, launching with a dedicated landing page and a social media blitz to fuel engagement and spread the word.

Team bus interior detail
On-field shootout challenge
Team bus exterior
Team bus interior seating
In-bus gaming setup
Shootout challenge on the pitch

The result: a 5% increase in football merchandise sales, and a dream season for one lucky amateur team. Not just a campaign, but an experience that left a mark.

Next case
Bol →