Doritos Collisions

Two flavours collided in one bag. So we made two streamers collide on one livestream, and let the crowd decide who won.

Doritos launched Collisions, a new flavour mash-up where two tastes meet in a single bag. The brief was to make that collision feel like an event, not an ad.

We built a livestream battle. Two of the biggest names in streaming, each representing one side of the collision, going head to head. The stakes were simple: whoever pulled the most viewers came out on top.

The set was the mechanic. We designed a livestream room that changed with the viewer count, growing, shifting, and tipping into pure chaos as more people tuned in. The more eyes on the stream, the wilder it got.

Behind it ran a technical rollercoaster. A moving set, seamless simultaneous streams, real-time scoring, and a live flood of viewer comments, all held together so the audience only ever saw the show, never the wiring.

It landed. The event grabbed attention everywhere and won a SPIN Award for Social Media. A flavour-packed campaign, flawlessly executed.