Bol

An AI-driven image system that produces on-brand visual content across everything Bol sells and celebrates.

Most brands have more visual content to produce than they have time or budget to produce properly. The bigger the platform, the worse that problem gets.

Bol asked us to solve it without sacrificing what the brand looks like.

Over nine months we have been producing visual content across the full range of what Bol sells and celebrates. Category pages. Seasonal campaigns. Individual product visuals. Valentine's Day. Summer. Budget lines. Refurbished electronics. The commercial calendar at a platform this size never stops.

We started by building a system rather than making individual assets. A set of visual rules specific enough to keep everything on brand and flexible enough to work across completely different product territories.

Budgettoppers and Refurbished show how far apart those territories can be.

A single recognisable visual language across an enormous spread of categories. One system, one cobalt-and-coral world, applied from kitchenware to baby gear to electronics.

A completely different territory, same system. Refurbished electronics framed around the CO₂ saved by choosing them, turning a sustainability story into a clear, repeatable visual.

Two territories this far apart, held together by one system. That is the deliverable: not a set of images, but a way of making them, on brand and at the pace a platform this size demands.